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Sökresultat - B. Joseph Pine II

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  • The Experience Economy

    The Experience Economy
    av B. Joseph Pine II

    Inbunden - 2019 - Engelska - ISBN: 9781633697973

    Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience E…

  • The Experience Economy

    The Experience Economy
    av B. Joseph, II Pine, James H. Gilmore

    Häftad - 2011 - Engelska - ISBN: 9781422161975

    In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies…

  • Oplevelsesøkonomien

    Oplevelsesøkonomien
    av B. Joseph Pine II, James H. Gilmore

    Häftad - 2009 - Danska - ISBN: 9788779555389

    Her er bogen, der startede det hele. Oplevelsesøkonomien findes i dag i Danmark i utallige varianter. Erhvervsliv og turisme, kulturindustri, regioner og kommuner holder strategiseminarer og eksperimenterer på livet løs. Og overalt i vores uddannels…

  • Do You Want to Keep Your Customers Forever?

    Do You Want to Keep Your Customers Forever?
    av B. Joseph, II Pine, Don Peppers, Martha Rogers

    Pocket - 2010 - Engelska - ISBN: 9781422140277

    This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's chan…

  • Mass Customization

    Mass Customization
    av B.Joseph Pine II

    Inbunden - 1992 - Engelska - ISBN: 9780875843728

    Arguing that mass production of products is outdated, the author outlines new management techniques for combining individualtiy of products and services with low costs