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  • Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • The 22 Immutable Laws of Branding

    The 22 Immutable Laws of Branding
    av Al Ries

    Häftad - 2002 - Engelska - ISBN: 9780060007737

    Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a ma…

  • The 22 Immutable Laws Of Marketing

    The 22 Immutable Laws Of Marketing
    av Al Ries

    Storpocket - 1994 - Engelska - ISBN: 9781861976109

    Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a…

  • The 22 Immutable Laws Of Branding

    The 22 Immutable Laws Of Branding
    av Al Ries

    Häftad - 2000 - Engelska - ISBN: 9781861976055

    Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theo…

  • Marketing Warfare

    Marketing Warfare
    av Al Ries

    Häftad - 1997 - Engelska - ISBN: 9780070527263

    You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target…

  • Positioning

    Positioning
    av Al Ries, Jack Trout

    Inbunden - 2012 - Tyska - ISBN: 9783800637904

  • Posisjonering

    Posisjonering
    av Al Ries, Jack Trout, Al Ries, Jack Trout

    Inbunden - Norska (bokmål) - ISBN: 9788251828949

    Dagens gjennomsnittsmenneske blir bombadert med så store mengder informasjon fra massemedia at han eller hun ikke har mental kapasitet til å motta og bearbeide alt sammen. organisasjon blir å skaffe seg en posisjon i forbrukernes bevissthet. Posisjo…

  • Visual Hammer: Nail your brand into the mind with the emotional power of a visual

    Visual Hammer: Nail your brand into the mind with the emotional power of a visual
    av Laura Ries

    Häftad - 2015 - Engelska - ISBN: 9780984937066

  • Positioning: The Battle for Your Mind, 20th Anniversary Edition

    Positioning: The Battle for Your Mind, 20th Anniversary Edition
    av Al Ries

    Inbunden - 2000 - Engelska - ISBN: 9780071359160

    The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as wel…

  • The Fall of Advertising and the Rise of PR

    The Fall of Advertising and the Rise of PR
    av Al Ries

    Häftad - 2004 - Engelska - ISBN: 9780060081997

    Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. Reprint. 40,0…

  • Markedsføringskrigen

    Markedsføringskrigen

    Häftad - 2010 - Danska - ISBN: 9788791269622

    Denne strategimættede bog giver personer, der beskæftiger sig med marketing, nøglen til at kæmpe deres kamp rigtigt: Defensiv eller offensiv krig, flankekrig eller guerillakrig. Den bringe rogså nye, dybdegående…

  • Marketing Warfare: 20th Anniversary Edition

    Marketing Warfare: 20th Anniversary Edition
    av Al Ries

    Inbunden - 2005 - Engelska - ISBN: 9780071460828

    It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al…

  • Battlecry: Winning the battle for the mind with a slogan that kills.

    Battlecry: Winning the battle for the mind with a slogan that kills.
    av Laura Ries

    Häftad - 2015 - Engelska - ISBN: 9780984937097

    Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Libert , galit , fraternit ) whe…

  • Focus: The Future of Your Company Depends on It

    Focus: The Future of Your Company Depends on It
    av Al Ries

    Häftad - 2005 - Engelska - ISBN: 9780060799908

    Marketing guru Al Ries, co-author of the acclaimed The 22 Immutable Laws of Marketing and Marketing Warfare, uses real company profiles to prove that in today's rapidly evolving business environment, the most successful companies are those that rema…

  • The Origin of Brands

    The Origin of Brands
    av Al Ries

    Häftad - 2005 - Engelska - ISBN: 9780060570156

    In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful brands are developed. Exploring some of the most powerful brands and products of all time, they provide penetra…

  • The Fall of PR & the Rise of Advertising

    The Fall of PR & the Rise of Advertising
    av Stefan Engeseth

    Häftad - 2009 - Engelska - ISBN: 9789163307775

    2002 kom Al Ries succébok "The Fall of Advertising and the Rise of PR", som skakade om marknadsföringsvärlden i grunden. Nu kommer en ny omskakande bok med ambitionen att utmana de rådande marknadsföringsbegreppen. Den 1 oktober släpps "The Fall of…

  • Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind
    av Al Ries, Jack Trout

    CD-bok - 2014 - Engelska - ISBN: 9781491580936

    "One of the most important communication books I've ever read. I highly recommend it " --Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager"Ries and Trout taught me everything I know about branding, marketing, an…