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  • Effektiv visuell kommunikation : om nyheter, reklam, information och identitet i vår visuella kultur

    Effektiv visuell kommunikation : om nyheter, reklam, information och identitet i vår visuella kultur

    Danskt band - 2021 - Svenska - ISBN: 9789189063693

    Tolfte och senaste upplaganEn värld utan bilder, filmer, texter, former och färger är svårt att tänka sig. Lika svårt är det att bortse från de budskap dessa förmedlar. Denna fack- och kursbok, Effektiv visuell kommunikation, ger en övergripande bil…

  • The Challenger Sale

    The Challenger Sale
    av Matthew Dixon

    Pocket - 2013 - Engelska - ISBN: 9780670922857

    THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most…

  • Obstacle is the Way

    Obstacle is the Way
    av Ryan Holiday

    Pocket - 2015 - Engelska - ISBN: 9781781251492

    A modern guru who shows the way to turn problems into opportunities - in business and marketing, Ryan Holiday has done it all, seen it all, and now he's here to show you the way.

  • Contagious: Why Things Catch on

    Contagious: Why Things Catch on
    av Jonah Berger

    Häftad - 2016 - Engelska - ISBN: 9781451686586

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum

  • Oreklam

    Oreklam

    Danskt band - 2021 - Svenska - ISBN: 9789151979625

    Visste du att 90% av all reklam som görs knappt betalar sig? Istället för att dra in pengar kostar den pengar. Istället för att alstra energi suger den energi. Det beror främst på tre saker: För dålig kunskap om hur reklam fungerar. Oklara strategie…

  • Beyond Post-Communication

    Beyond Post-Communication
    av Jim Macnamara

    Häftad - 2020 - Engelska - ISBN: 9781433169205

    While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analys…

  • Beyond Post-Communication

    Beyond Post-Communication
    av Jim Macnamara

    Inbunden - 2020 - Engelska - ISBN: 9781433169199

    While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analys…

  • The Practice

    The Practice
    av Seth Godin

    Häftad - 2020 - Engelska - ISBN: 9780241470046

    From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a…

  • Business to Business Marketing

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts. T…

  • Neuroscience for Coaches

    Neuroscience for Coaches
    av Amy Brann

    Pocket - 2017 - Engelska - ISBN: 9780749480707

    Many coaching tools and techniques are now fairly well established, but how do they actually work? Answer this questions and start delivering greater value to clients. Based on over twelve years of research, this book provides a clear explanation o…

  • Copywriter's Handbook, The (4th Edition)

    Copywriter's Handbook, The (4th Edition)
    av Robert Bly

    Häftad - 2020 - Engelska - ISBN: 9781250238016

    The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small busi…

  • The Tipping Point

    The Tipping Point
    av Malcolm Gladwell
    (1 recension)

    Pocket - 2002 - Engelska - ISBN: 9780316346627

    An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

  • It's Not How Good You Are, It's How Good You Want to Be

    It's Not How Good You Are, It's How Good You Want to Be
    av Paul Arden
    (2 recensioner)

    Häftad - 2003 - Engelska - ISBN: 9780714843377

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.The world's top advertising guru…

  • Strategic Communication

    Strategic Communication
    av Jesper Falkheimer

    Häftad - 2018 - Engelska - ISBN: 9781138657038

    Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established discipl…

  • Strategic Communication

    Strategic Communication
    av Jesper Falkheimer

    Inbunden - 2018 - Engelska - ISBN: 9781138657045

    Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established discipl…

  • Eating the Big Fish

    Eating the Big Fish
    av Adam Morgan

    Inbunden - 2009 - Engelska - ISBN: 9780470238271

    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.…

  • Branded Content

    Branded Content
    av Jonathan Hardy

    Häftad - 2021 - Engelska - ISBN: 9781138190429

    This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of br…

  • Branded Content

    Branded Content
    av Jonathan Hardy

    Inbunden - 2021 - Engelska - ISBN: 9781138190412

    This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of br…

  • The Advertising Concept Book

    The Advertising Concept Book
    av Pete Barry

    Inbunden - 2016 - Engelska - ISBN: 9780500518984

    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new e…

  • PROPAGANDA: A Master Spin Doctor Convinces the World That Dogsh*t Tastes Better Than Candy

    PROPAGANDA: A Master Spin Doctor Convinces the World That Dogsh*t Tastes Better Than Candy
    av Edward, L. Bernays, William Garner

    Häftad - 2020 - Engelska - ISBN: 9781944855369

  • How not to Plan

    How not to Plan
    av APG Ltd

    Häftad - 2018 - Engelska - ISBN: 9781789014501

    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now…

  • Hey, Whipple, Squeeze This

    Hey, Whipple, Squeeze This
    av Luke Sullivan

    Häftad - 2016 - Engelska - ISBN: 9781119164005

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Pocket - 2014 - Engelska - ISBN: 9781603866361

  • Scientific Advertising

    Scientific Advertising
    av Claude C Hopkins

    Pocket - 2007 - Engelska - ISBN: 9781605200453

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Inbunden - 2014 - Engelska - ISBN: 9781603868044

    This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - In…

  • Scientific Advertising

    Scientific Advertising
    av Claude C Hopkins

    Pocket - 2018 - Engelska - ISBN: 9781604448429

    Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced. He worked for various advertisers, including Bissell Car…

  • Scientific Advertising

    Scientific Advertising
    av Claude C Hopkins

    Pocket - 2012 - Engelska - ISBN: 9781612034355

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Pocket - 2016 - Engelska - ISBN: 9781614279235

  • Scientific Advertising

    Scientific Advertising
    av Claude C Hopkins

    Inbunden - 2020 - Engelska - ISBN: 9781636370033

  • Scientific Advertising

    Scientific Advertising
    av Claude C Hopkins

    Pocket - 2017 - Engelska - ISBN: 9781684112869

  • Scientific Advertising

    Scientific Advertising
    av Claude C Hopkins

    Häftad - 2015 - Engelska - ISBN: 9781906852351

    The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain, f…

  • Scientific Advertising

    Scientific Advertising
    av Claude C Hopkins

    Inbunden - 2010 - Engelska - ISBN: 9781616403935

  • Scientific Advertising

    Scientific Advertising
    av Claude C Hopkins

    Pocket - 2020 - Engelska - ISBN: 9781636370026

  • Scientific Advertising

    Scientific Advertising
    av Claude C Hopkins

    Pocket - 2010 - Engelska - ISBN: 9781607962366

  • Marketing Made Simple

    Marketing Made Simple
    av Donald Miller

    Häftad - 2021 - Engelska - ISBN: 9781400217649

    This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase tra…

  • Med Volvo i fokus : fotografen Bernt Lindström

    Med Volvo i fokus : fotografen Bernt Lindström
    av Ida Dicksson, Lena Knutson Udd

    Inbunden - 2020 - Svenska - ISBN: 9789189021228

    Den här boken är en kavalkad av Bernt Lindströms bästa fotografier. Många har plockats fram ur Bernts egna gömmor och publiceras nu för första gång­en. Andra känner vi igen som planscher hos vår lokala bilmekaniker eller som vykort på veteranbilmäss…

  • Branding In Five and a Half Steps

    Branding In Five and a Half Steps
    av Michael Johnson

    Inbunden - 2016 - Engelska - ISBN: 9780500518960

    Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N,…

  • Ogilvy on Advertising

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 2007 - Engelska - ISBN: 9781853756153

    Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

  • Building Distinctive Brand Assets

    Building Distinctive Brand Assets
    av Jenni Romaniuk

    Inbunden - 2018 - Engelska - ISBN: 9780190311506

    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to bu…

  • Brand Storytelling

    Brand Storytelling
    av Miri Rodriguez

    Pocket - 2020 - Engelska - ISBN: 9780749490478

    WINNER: Independent Press Award 2021 - Marketing & Public Relations category WINNER: NYC Big Book Award 2020 - Sales and Marketing category WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category Written by the…

  • Brand Storytelling

    Brand Storytelling
    av Miri Rodriguez

    Klotband - 2020 - Engelska - ISBN: 9781789660586

    WINNER: Independent Press Award 2021 - Marketing & Public Relations category WINNER: NYC Big Book Award 2020 - Sales and Marketing category WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category Written by the…

  • Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • The Choice Factory

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive

    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    av Noah J. Goldstein, Steve J. Martin, Robert Cialdini

    Häftad - 2009 - Engelska - ISBN: 9781416576143

    Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face…

  • The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

    The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
    av Neil Rackham

    Häftad - 1996 - Engelska - ISBN: 9780070522350

    Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-h…

  • The Advertising Effect: How to Change Behaviour

    The Advertising Effect: How to Change Behaviour
    av Adam Ferrier

    Häftad - 2014 - Engelska - ISBN: 9780195593921

    Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psych…

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

    The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
    av Ekaterina Walter

    Häftad - 2014 - Engelska - ISBN: 9780071823937

    Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with…

  • D&AD. The Copy Book

    D&AD. The Copy Book

    Inbunden - 2020 - Engelska - ISBN: 9783836568524

    In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and rede…

  • Thoughts on Design

    Thoughts on Design
    av Paul Rand

    Häftad - 2014 - Engelska - ISBN: 9780811875448

    One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design sho…

  • How Brands Become Icons

    How Brands Become Icons
    av D. B. Holt

    Klotband - 2004 - Engelska - ISBN: 9781578517749

    Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with co…

  • 22 Immutable Laws of Marketing

    22 Immutable Laws of Marketing
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • Varumärkenas fält : produktion av erkännande i Stockholms reklamvärld

    Varumärkenas fält : produktion av erkännande i Stockholms reklamvärld
    av Raoul Galli

    Häftad - 2015 - Svenska - ISBN: 9789186071967

    I Varumärkenas fält ställs frågor som: Hur vinner man erkännande i Stockholms reklamvärld? Hur säljer reklamproducenter detta erkännande till sina uppdragsgivare? Vad för slags erkännande är statliga reklamköpare ute efter att vinna genom sitt samar…

  • ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

    ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
    av George Belch

    Häftad - 2020 - Engelska - ISBN: 9781260570991

    Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digi…

  • Cashvertising

    Cashvertising
    av Drew Eric Whitman

    Häftad - 2008 - Engelska - ISBN: 9781601630322

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT Captions under photos get…

  • Why Does The Pedlar Sing?

    Why Does The Pedlar Sing?
    av Paul Feldwick

    Häftad - 2021 - Engelska - ISBN: 9781800462526

    Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who…

  • The Adweek Copywriting Handbook

    The Adweek Copywriting Handbook
    av Joseph Sugarman

    Häftad - 2007 - Engelska - ISBN: 9780470051245

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to bu…

  • Ultimate Guide to Google Ads

    Ultimate Guide to Google Ads
    av Perry Marshall

    Pocket - 2020 - Engelska - ISBN: 9781599186733

    Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more. Changes in Big Data advertising are also…

  • Brandsplaining

    Brandsplaining
    av Jane Cunningham

    Pocket - 2021 - Engelska - ISBN: 9780241456002

    Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again. 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowe…

  • Ogilvy on Advertising in the Digital Age

    Ogilvy on Advertising in the Digital Age
    av Miles Young

    Inbunden - 2018 - Engelska - ISBN: 9781635571462

    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advert…

  • Ogilvy on Advertising

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 1985 - Engelska - ISBN: 9780394729039

    A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - Ho…

  • Ultimate Guide to Facebook Advertising

    Ultimate Guide to Facebook Advertising
    av Perry Marshall

    Pocket - 2020 - Engelska - ISBN: 9781599186757

    New Customers Are Waiting...Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-au…

  • Book of Ideas

    Book of Ideas
    av Radim Malinic

    Pocket - 2016 - Engelska - ISBN: 9780993540004

    Book of Ideas is just that: an outpouring of what one creative director and designer has discovered from many years working in the strange and endlessly fascinating world of the creative industry.

  • Svensk reklam : annonser, varumärken och marknadskommunikation 1975-2012

    Svensk reklam : annonser, varumärken och marknadskommunikation 1975-2012
    av Oskar Broberg, Marcus Gianneschi, Sverker Jonsson

    Inbunden - 2016 - Svenska - ISBN: 9789175042978

    En bok om hur en del av Sveriges ekonomi förändrades under 1900-talets sista årtionden och början på 2000-talet. Utgångspunkt för berättelsen tas i en radikal omvandlingsprocess i gränslandet mellan massmedia och reklam, vilket orienterar vår histor…

  • The Challenger Customer

    The Challenger Customer
    av Matthew Dixon

    Pocket - 2015 - Engelska - ISBN: 9780241196564

    From the authors of the internationally-bestselling business classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human an…

  • Neuro Design

    Neuro Design
    av Darren Bridger

    Pocket - 2017 - Engelska - ISBN: 9780749478889

    COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, includin…