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Marketing & Sustainability - Why and how sustainability is changing current marketing practices
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 20200207
  • Antal sidor: 272
  • Upplaga: 1, 
    Vikt i gram: 486
  • ISBN10:9144139861
  • ISBN13:9789144139869

Marketing & Sustainability - Why and how sustainability is changing current marketing practices

(Häftad)
Beskrivning:

This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful conceptualizations from recent research to provide a toolbox that help the reader understand how to deliver value to today’s consumers, while considering the well-being of future generations.Marketing & Sustainability raises important questions concerning the impact of (over)consumption, production, distribution, and communication, all key marketing activities, on socio-environmental challenges in the world - such as climate change and natural resource depletion.Servitization, dematerialization of consumption, the emergence of the circular economy paradigm, the platform-based sharing economy paradigm and the use of sharing schemes and platform-based exchanges of existing market goods are all dealt with in this book, which will make a lot of sense for students, marketers and other professionals who are aware of and striving for sustainable growth.

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