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Basics Fashion Management 02: Fashion Promotion
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 201210
  • Antal sidor: 184
  • Vikt i gram: 438
  • ISBN10:2940411875
  • ISBN13:9782940411870

Basics Fashion Management 02: Fashion Promotion

(Häftad)
Beskrivning:

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

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