Avancerad sökning
Din kundvagn är tom
Ändra i din kundvagn Gå till kassan
Confessions Of An Advertising Man
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 201109
  • Antal sidor: 194
  • Vikt i gram: 298
  • ISBN10:190491537X
  • ISBN13:9781904915379

Confessions Of An Advertising Man

(Häftad)
Beskrivning:

A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." David OgilvyDavid Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business."

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Ogilvy on Advertising
av Ogilvy, David
Lägg i kundvagn Pris169 kr
Lägg i kundvagn Pris199 kr
Uppgång och fall
av Strömquist, Liv
Lägg i kundvagn Pris199 kr
Miniatyrmakaren
av Burton, Jessie
Pris54 kr
Min mors självbiografi
av Kincaid, Jamaica
Lägg i kundvagn Pris209 kr