Denna webbshop är stängd för köp.
Klicka här för mer information

The 22 Immutable Laws Of Marketing
  • Bandtyp: Pocket
  • Språk: Engelska
  • Utgiven: 19941024
  • Antal sidor: 160
  • Upplaga: Main, 
    Vikt i gram: 140
  • ISBN10:1861976100
  • ISBN13:9781861976109

The 22 Immutable Laws Of Marketing

(Pocket)
av

Al Ries


Beskrivning:

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Tribes
Tribes
av Godin, Seth
Start with Why
Start with Why
av Sinek Simon
Skotten i Köpenhamn :  ett reportage om
Uppgång och fall
Uppgång och fall
av Strömquist, Liv
Miniatyrmakaren
Miniatyrmakaren
av Burton, Jessie