Denna webbshop är stängd för köp.
Klicka här för mer information

Ogilvy on Advertising in the Digital Age
  • Bandtyp: Inbunden
  • Språk: Engelska
  • Utgiven: 201801
  • Antal sidor: 288
  • Vikt i gram: 953
  • ISBN10:1635571464
  • ISBN13:9781635571462

Ogilvy on Advertising in the Digital Age

(Inbunden)
Beskrivning:

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.

In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.

This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

Kundrecensioner och bloggar

Ingår i följande avdelningar

Ingår i följande bibliotekskategorier

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Skotten i Köpenhamn :  ett reportage om
Vintermörker :  samlade spänningshistori
Uppgång och fall
Uppgång och fall
av Strömquist, Liv
Miniatyrmakaren
Miniatyrmakaren
av Burton, Jessie
Min mors självbiografi
Min mors självbiografi
av Kincaid, Jamaica