Denna webbshop är stängd för köp.
Klicka här för mer information

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 200109
  • Antal sidor: 352
  • Vikt i gram: 449
  • ISBN10:1578516870
  • ISBN13:9781578516872

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

(Häftad)
Beskrivning:

The business world seems to have given up on loyalty: many major corporations now lose--and have to replace--half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. His startling conclusion: Even a small improvement in customer retention can double profits in your company. The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
The Satisfied Customer
The Satisfied Customer
av Fornell, Claes
Researching Customer Satisfaction and Lo
Leading Change, With a New Preface by th
Drive:  The Surprising Truth about What
Skotten i Köpenhamn :  ett reportage om