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Predatory Thinking
  • Bandtyp: Storpocket
  • Språk: Engelska
  • Utgiven: 201411
  • Antal sidor: 272
  • Vikt i gram: 298
  • ISBN10:1447285344
  • ISBN13:9781447285342

Predatory Thinking

(Storpocket)
Beskrivning:

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times

Life is a zero-sum game.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

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