Avancerad sökning
Din kundvagn är tom
Ändra i din kundvagn Gå till kassan
The Experience Economy
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 201107
  • Antal sidor: 359
  • Vikt i gram: 395
  • ISBN10:1422161978
  • ISBN13:9781422161975

The Experience Economy

(Häftad)
Beskrivning:

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Sensory Marketing
av Hulten, Bertil
Lägg i kundvagn Pris756 kr
Lägg i kundvagn Pris357 kr
Pris195 kr
Uppgång och fall
av Strömquist, Liv
Lägg i kundvagn Pris189 kr
Miniatyrmakaren
av Burton, Jessie
Pris54 kr