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Management Information Systems: Managing the Digital Firm, Global Edition
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 201906
  • Antal sidor: 656
  • Upplaga: 16 ed, 
    Vikt i gram: 1170
  • ISBN10:1292296569
  • ISBN13:9781292296562

Management Information Systems: Managing the Digital Firm, Global Edition

(Häftad)
Beskrivning:

For introductory courses in IS (information systems) and MIS (management information systems).



The authoritative, case-based study of IS in business today

Management Information Systems: Managing the Digital Firm
provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.



Also available with MyLab MIS

MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student, who will also learn how MIS concepts will help them succeed in their future careers. Learn more about MyLab MIS.



Plus, give students anytime, anywhere access with Pearson eText

Pearson eText
is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place - even when offline.

For instructors not using MyLab, Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText or contact your Pearson rep for purchase options.

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