Denna webbshop är stängd för köp.
Klicka här för mer information

Corporate Communication
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 201812
  • Antal sidor: 360
  • Vikt i gram: 604
  • ISBN10:1119471370
  • ISBN13:9781119471370

Corporate Communication

(Häftad)
Beskrivning:

Provides an international and management perspective on the field of corporate communicationCorporate communication plays an important role in higher-level management to help build and preserve a company's reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process.Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making.Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issuesEmphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainableDemonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planningEmphasizes the critical importance of relationships to corporations and their effect on reputationProvides numerous examples of cases of global problems and how corporations have responded to themCorporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Skotten i Köpenhamn :  ett reportage om
Uppgång och fall
Uppgång och fall
av Strömquist, Liv
Den allvarsamma leken
Den allvarsamma leken
av Söderberg, Hjalmar
Miniatyrmakaren
Miniatyrmakaren
av Burton, Jessie
Min mors självbiografi
Min mors självbiografi
av Kincaid, Jamaica