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Crisis, Risk and Change Communication for Engineering, Science, and Public Health Professionals
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 202007
  • Antal sidor: 326
  • Vikt i gram: 666
  • ISBN10:1119027438
  • ISBN13:9781119027430

Crisis, Risk and Change Communication for Engineering, Science, and Public Health Professionals

(Häftad)
Beskrivning:

The book will describe the principles, strategies, and tools of crisis, risk, and change communication. The book will be research based and practical. It will focus on the strategies, tools, and skills needed by technical professionals to communicate effectively in any type of high stress, high concern, or high stakes environments. The book will use numerous case studies to illustrate how to apply crisis, risk, and change strategies and tools. Drawing from research literature, the book will use case studies to examine how best to: 1) Provide stakeholders, including the public, employees, co-workers, leadership, and the media and with timely, accurate, clear, consistent, credible and easily accessible information 2) Address rumors, inaccuracies, and misconceptions 3) Coordinate communication messages within and across organizations 4) Build or repair trust and credibility 5) Craft effective messages and explanations about complex technical or scientific issues

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