Avancerad sökning
Din kundvagn är tom
Ändra i din kundvagn Gå till kassan
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 199404
  • Antal sidor: 160
  • Vikt i gram: 127
  • ISBN10:0887306667
  • ISBN13:9780887306662

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two


There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Kundrecensioner och bloggar

Ingår i följande avdelningar

Ingår i följande bibliotekskategorier

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Lägg i kundvagn Pris191 kr
Pris280 kr
How Brands Grow
av Sharp, Byron
Lägg i kundvagn Pris299 kr
Crowning the Customer
av Quinn, Senator Feargal
Lägg i kundvagn Pris182 kr
Lägg i kundvagn Pris199 kr