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The Copywriter's Handbook
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 200604
  • Antal sidor: 416
  • Vikt i gram: 338
  • ISBN10:0805078045
  • ISBN13:9780805078046

The Copywriter's Handbook


The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention and sell more products.

Among the tips revealed are

eight headlines that work and how to use them

eleven ways to make your copy more readable

fifteen ways to open a sales letter

the nine characteristics of successful print ads

how to build a successful freelance copywriting practice

fifteen techniques to ensure your e-mail marketing message

is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." David Ogilvy


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