Denna webbshop är stängd för köp.
Klicka här för mer information

The Father of Spin
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 200606
  • Antal sidor: 304
  • Vikt i gram: 294
  • ISBN10:0805067892
  • ISBN13:9780805067897

The Father of Spin

(Häftad)
Beskrivning:

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
To Kill a Mockingbird
To Kill a Mockingbird
av Lee, Harper
Propaganda
Propaganda
av Bernays, Edward
Skotten i Köpenhamn :  ett reportage om
Uppgång och fall
Uppgång och fall
av Strömquist, Liv
Brott och straff
Brott och straff
av Dostojevskij, Fjodor