Denna webbshop är stängd för köp.
Klicka här för mer information

Visual Persuasion
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 199701
  • Antal sidor: 320
  • Vikt i gram: 510
  • ISBN10:0803972466
  • ISBN13:9780803972469

Visual Persuasion

(Häftad)
Beskrivning:

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. Taking this as a starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
The Advertising and Consumer Culture Rea
Thinking With Type 2nd Ed
Thinking With Type 2nd Ed
av Lupton, Ellen
Universal Principles of Design
Universal Principles of Design
av Lidwell, William
Skotten i Köpenhamn :  ett reportage om
Uppgång och fall
Uppgång och fall
av Strömquist, Liv