Avancerad sökning
Din kundvagn är tom
Ändra i din kundvagn Gå till kassan
Audience Analysis
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 199708
  • Antal sidor: 176
  • Vikt i gram: 280
  • ISBN10:0761910026
  • ISBN13:9780761910022

Audience Analysis

(Häftad)
Beskrivning:

`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Feminist Media Studies
av Zoonen, Liesbet Van
Lägg i kundvagn Pris428 kr
Lägg i kundvagn Pris199 kr
Uppgång och fall
av Strömquist, Liv
Lägg i kundvagn Pris199 kr
Lägg i kundvagn Pris237 kr
Min mors självbiografi
av Kincaid, Jamaica
Lägg i kundvagn Pris208 kr