Denna webbshop är stängd för köp.
Klicka här för mer information

The Marketing Book
  • Bandtyp: Inbunden
  • Språk: Engelska
  • Utgiven: 200710
  • Antal sidor: 682
  • Upplaga: 6 New edition, 
    Vikt i gram: 1610
  • ISBN10:0750685662
  • ISBN13:9780750685665

The Marketing Book

(Inbunden)
Beskrivning:

The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.

Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.

In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Skotten i Köpenhamn :  ett reportage om
Vintermörker :  samlade spänningshistori
Uppgång och fall
Uppgång och fall
av Strömquist, Liv
Miniatyrmakaren
Miniatyrmakaren
av Burton, Jessie
Min mors självbiografi
Min mors självbiografi
av Kincaid, Jamaica