Avancerad sökning
Din kundvagn är tom
Ändra i din kundvagn Gå till kassan
Living the Brand
  • Undertitel How to Transform Every Member of Your Organization into a Brand Champion
  • Författare:

    Nicholas Ind

  • Förlag:

    Kogan Page Ltd

  • Bandtyp: Inbunden
  • Språk: Engelska
  • Utgiven: 200710
  • Antal sidor: 208
  • Upplaga: 3 Revised edition, 
    Vikt i gram: 472
  • ISBN10:0749450835
  • ISBN13:9780749450830

Living the Brand

(Inbunden)
Beskrivning:

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand.Living the Brand is a CarbonNeutral (R) publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Lägg i kundvagn Pris117 kr
Pris287 kr
Lägg i kundvagn Pris162 kr
Pris195 kr
Uppgång och fall
av Strömquist, Liv
Lägg i kundvagn Pris189 kr