Avancerad sökning
Din kundvagn är tom
Ändra i din kundvagn Gå till kassan
SPIN (R)-Selling
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 199511
  • Antal sidor: 256
  • Vikt i gram: 390
  • ISBN10:0566076896
  • ISBN13:9780566076893

SPIN (R)-Selling

(Häftad)
Beskrivning:

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book.Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don't work for major sales. Rackham went on to introduce his SPIN (R)-Selling method. SPIN (R) describes the whole selling process:Situation questionsProblem questionsImplication questionsNeed-payoff questionsSPIN (R)-Selling provides you with a set of simple and practical techniques which have been tried in many of today's leading companies with dramatic improvements to their sales performance.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Lägg i kundvagn Pris301 kr
Lägg i kundvagn Pris265 kr
Lägg i kundvagn Pris199 kr
Lägg i kundvagn Pris249 kr
Lägg i kundvagn Pris299 kr