Avancerad sökning
Din kundvagn är tom
Ändra i din kundvagn Gå till kassan
Strategic Communication for Organizations
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 202003
  • Antal sidor: 368
  • Vikt i gram: 635
  • ISBN10:0520298527
  • ISBN13:9780520298521

Strategic Communication for Organizations

(Häftad)
Beskrivning:

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.

Grounded in scholarship and organizational cases, this textbook:

  • focuses on message design
  • provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
  • explores how theory and research can be synthesized to inform modern communication-based campaigns
Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Pris195 kr
Lägg i kundvagn Pris169 kr
Uppgång och fall
av Strömquist, Liv
Lägg i kundvagn Pris189 kr
Miniatyrmakaren
av Burton, Jessie
Pris54 kr
Min mors självbiografi
av Kincaid, Jamaica
Pris203 kr