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Goodvertising
  • Bandtyp: Inbunden
  • Språk: Engelska
  • Utgiven: 201209
  • Antal sidor: 256
  • Vikt i gram: 1760
  • ISBN10:050051626X
  • ISBN13:9780500516263

Goodvertising

(Inbunden)
Beskrivning:

Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today's consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 `Commitment' chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben & Jerry's, Nike, Tropicana, Volkswagen, Fiat, Levi's, Toyota, Honda, Sainsbury's, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn't lead to dull advertising.

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