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Global Strategy and the Organization
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 20070914
  • Antal sidor: 224
  • Vikt i gram: 398
  • ISBN10:0471250295
  • ISBN13:9780471250296

Global Strategy and the Organization

(Häftad)
Beskrivning:

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:* Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets* Convert global presence into global competitive advantage* Cultivate a global mindset* Strive to reinvent the rules of the global game Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author's findings.

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