Avancerad sökning
Din kundvagn är tom
Ändra i din kundvagn Gå till kassan
Seducing the Subconscious
  • Bandtyp: Inbunden
  • Språk: Engelska
  • Utgiven: 201203
  • Antal sidor: 260
  • Vikt i gram: 560
  • ISBN10:0470974885
  • ISBN13:9780470974889

Seducing the Subconscious

(Inbunden)
Beskrivning:

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
The Father of Spin
av Tye, Larry
Lägg i kundvagn Pris215 kr
Propaganda
av Bernays, Edward
Lägg i kundvagn Pris149 kr
Public Opinion
av Lippman, Walter
Lägg i kundvagn Pris150 kr
Crystallizing Public Opinion
av Bernays, Edward
Lägg i kundvagn Pris157 kr
Lägg i kundvagn Pris198 kr