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Green to Gold
  • Undertitel How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
  • Författare:

    Daniel C. Esty

  • Förlag:

    John Wiley & Sons Inc

  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 200812
  • Antal sidor: 416
  • Vikt i gram: 522
  • ISBN10:0470393742
  • ISBN13:9780470393741

Green to Gold

(Häftad)
Beskrivning:

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood.For the responsible business leader, this volume provides plenty of (organic) food for thought. "

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