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Content Strategy for the Web
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 201202
  • Antal sidor: 224
  • Upplaga: 2 ed, 
    Vikt i gram: 476
  • ISBN10:0321808304
  • ISBN13:9780321808301

Content Strategy for the Web

(Häftad)
Beskrivning:

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategyWith all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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