Denna webbshop är stängd för köp.
Klicka här för mer information

Reconnecting Marketing to Markets
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 201012
  • Antal sidor: 296
  • Vikt i gram: 466
  • ISBN10:0199578079
  • ISBN13:9780199578078

Reconnecting Marketing to Markets

(Häftad)

Beskrivning:

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Stigma
Stigma
av Goffman, Erving
Skotten i Köpenhamn :  ett reportage om
Uppgång och fall
Uppgång och fall
av Strömquist, Liv
Frisk med LCHF  :  luncher och smårätter
Min mors självbiografi
Min mors självbiografi
av Kincaid, Jamaica