Avancerad sökning
1 artiklar, totalt 199 kr
Ändra i din kundvagn Gå till kassan
The Advertising Concept Book
  • Bandtyp: Inbunden
  • Språk: Engelska
  • Utgiven: 201608
  • Antal sidor: 320
  • Upplaga: Third edition, 
    Vikt i gram: 1330
  • ISBN10:050051898X
  • ISBN13:9780500518984

The Advertising Concept Book

(Inbunden)
Beskrivning:

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to `push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 `roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

Kundrecensioner och bloggar

Ingår i följande avdelningar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Lägg i kundvagn Pris199 kr
Lägg i kundvagn Pris169 kr
Uppgång och fall
av Strömquist, Liv
Lägg i kundvagn Pris199 kr
Miniatyrmakaren
av Burton, Jessie
Pris54 kr
Min mors självbiografi
av Kincaid, Jamaica
Lägg i kundvagn Pris208 kr