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The Brand Gap

av Marty Neumeier

Ackoff's Best

av Russell L. Ackoff
The Brand Gap

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this b…

Ackoff's Best

Russell Ackoff is a very special management thinker. As an architect, city planner, doctor of philosophy, behavioral scientist, trailblazer in the fields of organizational, oper…

Sustainable Development Law Business to Business Marketing Kate - the kate moss book Hey, Whipple, Squeeze This
Sustainable Development Law av Marie-Claire Cordonier SeggerBusiness to Business Marketing av Nick EllisKate - the kate moss book Hey, Whipple, Squeeze This av Luke Sullivan

The Adweek Copywriting Handbook Storyscaping Seducing the Subconscious The Advertising Concept Book
The Adweek Copywriting Handbook av Joseph SugarmanStoryscaping av Gaston LegorburuSeducing the Subconscious av Robert HeathThe Advertising Concept Book av Pete Barry