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The Brand Gap

av Marty Neumeier

Ackoff's Best

av Russell L. Ackoff
The Brand Gap

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this b…

Ackoff's Best

Russell Ackoff is a very special management thinker. As an architect, city planner, doctor of philosophy, behavioral scientist, trailblazer in the fields of organizational, oper…


Sustainable Development Law Business to Business Marketing Seducing the Subconscious Hey, Whipple, Squeeze This
Sustainable Development Law av Marie-Claire Cordonier SeggerBusiness to Business Marketing av Nick EllisSeducing the Subconscious av Robert HeathHey, Whipple, Squeeze This av Luke Sullivan

The Adweek Copywriting Handbook Storyscaping The Advertising Concept Book Brainfluence
The Adweek Copywriting Handbook av Joseph SugarmanStoryscaping av Gaston LegorburuThe Advertising Concept Book av Pete BarryBrainfluence av Roger Dooley
  1. The Obstacle is the Way av Ryan Holiday
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  3. The Choice Factory av Richard Shotton
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  4. The Brand Gap av Marty Neumeier
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  5. Kate Moss av Kate Moss
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  8. Ogilvy on Advertising av David Ogilvy
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  10. The Tipping Point av Malcolm Gladwell
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