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The Adweek Copywriting Handbook

av Joseph Sugarman

The Brand Gap

av Marty Neumeier
The Adweek Copywriting Handbook

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it …

The Brand Gap

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this b…


Business to Business Marketing Hey, Whipple, Squeeze This Seducing the Subconscious Brainfluence
Business to Business Marketing av Nick EllisHey, Whipple, Squeeze This av Luke SullivanSeducing the Subconscious av Robert HeathBrainfluence av Roger Dooley

Ackoff's Best Sustainable Development Law Branding For Dummies Strategic Brand Management
Ackoff's Best av Russell L. AckoffSustainable Development Law av Marie-Claire Cordonier SeggerBranding For Dummies av Bill ChiaravalleStrategic Brand Management av Kevin Lane Keller
  1. The Obstacle is the Way av Ryan Holiday
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  5. The Choice Factory av Richard Shotton
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  6. The Adweek Copywriting Handbook av Joseph Sugarman
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  8. The Brand Gap av Marty Neumeier
    8
  9. Ogilvy on Advertising av David Ogilvy
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