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The Voice of the Citizen Consumer

Business to Business Marketing

av Nick Ellis
The Voice of the Citizen Consumer

Citizen consumers have two significant voices in the political public sphere: one constructed by organized consumer movements, the other by opinion polls and market research. Wh…

Business to Business Marketing

This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of…


The Fundamentals of Creative Advertising Med Volvo i fokus : fotografen Bernt Lindström Hey, Whipple, Squeeze This Brand Gap, The
The Fundamentals of Creative Advertising av Ken BurtenshawMed Volvo i fokus : fotografen Bernt Li... av Ida DickssonHey, Whipple, Squeeze This av Luke SullivanBrand Gap, The av Marty Neumeier

The Adweek Copywriting Handbook Branding In Five and a Half Steps The Advertising Concept Book Strategic Advertising Management
The Adweek Copywriting Handbook av Joseph SugarmanBranding In Five and a Half Steps av Michael JohnsonThe Advertising Concept Book av Pete BarryStrategic Advertising Management av Larry Percy